Providing excellent customer service is an essential aspect of all businesses, whether they are direct service oriented or not. Retail companies are fully aware of the demanding need for excellent customer service while some of the more consumer removed or even essential non optional oriented service providers take a more relaxed or even dismissive attitude about the need for excellent service to costumers. Steven Barbarich is one of the ethical business professionals that understands that respect for the customer is an essential foundational aspect to any business or industry.
When providing an essential need such as health care, legal services and even utilities, maintaining a respectful customer service perspective often takes a back seat to busy schedules and job related stress. However, this does not mitigate or reduce the need for customer respect and great service in these fields. It is easy to understand that the medical field requires attention to the service of patients or clients and this has traditionally been referred to as bedside manner. However, it has traditionally been left to the discretion of the doctor or nurse, whomever is providing the service. In addition, it has frequently be viewed as the nurse’s job to provide the personal care for the patient while the doctor issues diagnosis and treatment plans.
This is an unfortunate perspective when considered in context with the importance of the doctor patient relationship. Great trust is required on the part of the patient to reveal detailed personal information and this is not easily established when a patient is forced to wait an hour for their scheduled appointment and then only sees a doctor for up to five minutes. In today’s medical field, the patient is assuming greater responsibility with their own health care and this requires more respect and interest on the part of the professional care provider.
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